Jimmy Niggles courtesy of Brock Elbank

Jimmy Niggles was 26 when one of his best friends passed away from melanoma. He lost his battle after a spot on his neck turned out to be cancerous. His name was Wes Bonny.

Statistics show that men are most likely to get melanoma. And 2 out of 3 Aussies will get some kind of skin cancer in their lifetime (12X the norm in the world)!

After Jimmy lost his friend he embarked on a journey to try and change those numbers. Naturally, Niggles decided to impact these numbers by starting a beard-growing movement to encourage regular skin checks.

From…


A guide to the business model canvas to help you de-risk your venture idea

Confusion over canvases? That’s no surprise. There is a huge collection of canvases in the innovation toolbox causing all kinds of confusion for the befuddled, aspiring entrepreneur.

We’ll break it down for you. This article will help you understand the benefits and purposes of the business model canvas (BMC) and lean canvas (LC) as well as a step by step guide on how to fill them in.

If you missed our article on what they are (which includes downloadable templates and examples of canvases filled in) then hop on over to this medium article.

Getting started:

The BMC or LC…


“Your job isn’t just building the best solution, but owning the entire business model and making all the pieces fit.” (Ash Maurya)

To do this you can use either the lean canvas or the business model canvas.

The Business Model Canvas (BMC) and the Lean Canvas are variations of the same tool: a one-page business model diagram designed to replace the 60-page business plan for early, innovative ventures.

Designed around nine basic building blocks (or boxes), their great value lies in the fact that they clearly lay out the interdependencies between the nine different moving parts of any business model.


To say that a company has to grow to survive is completely redundant. So why is finding someone to help you specifically for growth so hard?

Growth marketer, growth manager, growth hacker… are these titles just different names for the same job? 🤷🏻‍♀️

Which type should you hire, how and when? This article will give you all the info you need to answer this question.

But first, to set the scene, here’s a bit of my back story…

Three years ago I moved back to Australia 🇦🇺 I had spent 11 years in New York and L.A.

In N.Y. I…


A framework for retaining customers before you launch a new venture or feature

“And to the fans, I’ll never let you down again, I’m back and I promise to never go back on that promise,” Eminem.

In the music world — if fans lose interest in an artist then their popularity, their influence, and their career will not maintain steady growth. It’s no different in startup world. If you don’t retain your customers— you will fail.

Many of you will be familiar with the importance of retention but this article will give you a framework on how to build for…


Eminem once said, “I had to go to that place to get to this one.” I love this saying. It refers to the fact that there are stepping stones in our lives, little things that happen along the way, and it’s hard to make the connections that lead to success when you are looking forward. Looking backwards it all becomes crystal clear why things happened the way they did.

In the startup world the “stepping stones” are usually valuable life lessons delivered in the form of uncomfortable moments; being fired from a job, failure in your venture, rejection in many…


The product manager for the Josephmark venture, Hash, arrived at the office one day with a curveball. “Charlotte, we need to change every growth test in our backlog. Hash was just featured in the App Store and we’ve had 50,000 downloads in 2 weeks. Forget growth for now — we need to focus all of our tests on retention.”

No, the product manager wasn’t referring to a downloadable form of cannabis. Hash is a catch-up news service created by Josephmark. In the world of agile marketing, growth processes, templates and tools need to be in place and able to react…

Charlotte Crivelli

Innovation | Marketing | Product. Working at Fusion Labs

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store